Discover why having a mobile app for your business is essential in 2024. Understand how it helps in customer engagement, brand visibility, and effective marketing.
With our considerable time spent on mobiles, it makes sense
for your business to have a mobile app. It offers unparalleled convenience,
personalization, and cost-effective marketing opportunities, thus, enhancing
brand visibility and customer engagement for your business.
A study says approximately 6.84 billion people have at least
one mobile phone. And, the number will cross 7 billion by the end of this year.
88% of our time is spent on mobile apps. On average, a smartphone user uses up
to ten apps daily. 49% of people open an app more than 11 times a day. The
numbers manifest how smartphones have become ubiquitous phenomena in the modern
world.
If you look at the expected revenue generation from mobile
apps in 2024, the number will reach a staggering $935 billion. As of April
2024, there are more than 2.8 million apps on Google Play. The number is almost
similar for apps on the App Store.
In addition to the popularity of smartphones and your
competition serving mobile apps right and left, there are many reasons why your
business needs to be mobile-savvy. Let’s learn why your business deserves a
mobile app in 2024.
Convenience at its Best
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Visiting your business or calling up your sales team may
take time. Additionally, your customers may have to adhere to business hours to
place orders. But with the internet, customers can now buy your products
anytime. A mobile app is even more convenient than a website because the latter
may take some time to load. A mobile app stores data locally. It can provide
basic functionality even while offline. It delivers more personalization by
tailoring the experience based on a customer’s interest, behavior, and
location.
For businesses, an app offers more freedom in designing and
thus, allows them to create a unique shopping experience for their target
market. A report by eMarketer.com discovered
a trend that users spend more time on mobile apps instead of mobile websites.
And, if your customers spend more time with your business (albeit via a mobile
app), it means better brand recall value and improved sales numbers.
Cost-Effective Marketing
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Your customer spends a substantial amount of time online. Your app on their devices will be a mini-advertisement whenever they unlock their phones. Also, did you know push notifications have a click-through rate of 40%? You can use push notifications and in-app messages to attain top-of-the-mind awareness.
If you are looking for a cost-effective marketing campaign
for your business, you cannot do better than a mobile application. Instead of
spending money on tangible marketing, you can create a custom mobile app for
targeted marketing. It will build a direct communication channel between your
business and customers. Additionally, you will have access to customer profiles
and geolocations, thus, helping you to personalized communication, deals,
promotions, and recommendations.
Elevate Customer Loyalty
Do you want to build customer loyalty and ensure their trust
in your brand? Mobile application development can be crucial in delivering a
positive shopping experience and enhancing any existing loyalty program you
have available. Sephora’s Beauty Insider is a beautiful example of a loyalty
program that can pair with mobile apps to deliver unique experiential benefits.
When a Beauty Insider user gets makeup done in stores, the Sephora app can help
the MUA record products used during the process, thus, allowing customers to
shop for them later.
The benefit of the mobile app is that your business is
available at your fingertips, thus, offering additional incentives to shop from
you. Additionally, with a personalized app, you can start offering loyalty
programs and incentives for customers so that they choose your brand over
everything else.
Bonus Benefit: Social Media Integration at its Best
As of October 2023, 4.95 billion people were using social
media, and users accessed at least six social media platforms monthly. The
popularity of Facebook and Instagram is such that people use it several times a
day. Integrating social media with your business should be a non-negotiable
factor to build brand awareness.
By leveraging your social media profiles, you can encourage
users to download your app as a part of your ToFu marketing tactic. You can
advertise your products on social media. Additionally, you can offer a social
media sharing option on the app so that customers can share their wishlists
with friends and seek opinions.
What is your Goal for the Mobile App?
To ensure the success of your business, know why you need to
develop a mobile app. A dedicated and well-thought-out mobile app can assist
new and existing customers and your business in a better way.
Do you want to increase in-store sales or use the app for
e-commerce? Is your focus on customer loyalty programs or marketing campaigns?
When considering a mobile app for your business, you should be clear on its
functionality and needs. It will give clarity to the mobile
app development agency to deliver a successful app for your brand.
Technology is constantly evolving and you need to address
the changing customer expectations. Today’s customer wants a convenient
shopping experience and a personalized marketing approach. And, you can achieve
both goals with a mobile app. So, why wait?
Build a mobile app with the best mobile app
development agency. Hire
expert React Native developers from IT Services India to
get the best IT minds working on your mobile app.
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